Category
in the press Date
23 October
in the press Date
23 October
Known for its innovative and trendy products that bring the warmth of wood into living spaces, Yıldız Entegre has unveiled a 360-degree campaign for VarioClic, which includes a main commercial and three short film versions. The campaign is being broadcast across television, outdoor advertising, radio, and digital platforms.
The campaign highlights the design qualities that capture the spirit of the times, emphasizing VarioClic’s antibacterial, scratch-resistant, easy-to-clean, and impact-resistant features. Additionally, the Aqua Special collection’s 72-hour water resistance is underscored. The series also introduces the Kids collection, the first-ever children's flooring, and uses surprising and humorous storytelling to depict challenging situations that one might face with flooring in daily life.
The "Your Place is VarioClic" advertising series is crafted by Rafineri, with Walky Talky directing the films.