in the press Date
15 September
As one of the leading brands in Turkey and worldwide in the wood products sector, Yıldız Entegre participated in the 26th International Furniture Industry, Accessories, Wood Products, and Wood Technology Fair, held from September 12 to 15 at the Tüyap Fair and Congress Center. This year, Yıldız Entegre presented its booth with the theme of The Root. The exhibition area, where the company’s design journey is narrated through the metaphor of roots growing from a single seed, provided visitors with a holistic experience that was well-received. The stand featured ancient olive trees, which have been connected to their roots for centuries, drawing inspiration from nature and the company's 135-year journey. Additionally, the fair showcased the "Natura" drink, designed to combine the unique gifts of nature, made from vine leaves, pine cones, lamb's ear, spinach, and lime peels, which was served to all guests throughout the event.
The Root Capsule Collection, showcasing Yıldız Entegre's designs inspired by nature, was one of the most admired collections at the fair. This collection is designed to bring the deep connections between nature and design into living spaces, adding lasting value.
Each color and pattern in the collection draws attention with its unique character, creating different styles and emotions when used together. Each surface reflects the beauty and richness of nature, allowing for limitless combinations and the opportunity to rediscover imagination.
Yıldız Entegre also introduced its next-generation cleaning technology, Pro-Clean, by creating an experience area at the fair. Developed as a result of the company’s meticulous R&D efforts, Pro-Clean Technology allows surfaces produced with Serenity, Hinterland, and Millenium press plates in the Melamine Faced MDF/PB category to be cleaned easily without scrubbing. There is no need for chemical cleaning products or stain removers.
Throughout the fair, Yıldız Entegre presented products from its door, flooring, and panel product groups that would bring a fresh perspective to the industry. On the second day of the fair, selected architects from invited firms were informed about the 2025 Global Lifestyle and Design Trends, as well as the products designed based on the company's relevant trends in detail.