Category
in the press Date
26 April
in the press Date
26 April
Bringing the warmth of wood into spaces with its innovative and trendy products, Yıldız Entegre received the Effie award for its "Your Place is VarioClic" advertising campaign launched last year for the VarioClic brand. The campaign, consisting of a main film and three short films, won the 'Silver' award in the Real Estate/Construction/Building Materials category at the competition organized for the 16th time this year by the Advertisers Association in collaboration with Effie Worldwide.
Impactful Communication
Yıldız Entegre's Marketing Director Bengü Metin stated, “As Yıldız Entegre, one of the leading manufacturers in the forestry products sector in Turkey and the world, we continue to make uninterrupted investments focused on both production and marketing to sustain our growth. With our innovative and trendy products, we shape the future of our industry. We have also made a difference in our communication with the end consumer: with our 'Your Place is VarioClic' advertising campaign, we increased our brand awareness and broke the perception of laminate flooring as being 'stuck in homes,' highlighting our usage areas and product diversity. Our VarioClic advertising campaign, which humorously addressed the expectations consumers have from a floor, received great acclaim from viewers. The Silver Award from Effie confirmed our success. Our goal is to make our products an indispensable element of decoration in the eyes of consumers. We will continue to draw attention with our impactful marketing efforts.”
The advertising campaign, which portrays the challenging situations encountered with flooring in everyday life in a surprising and humorous way, highlighted VarioClic's antibacterial, scratch-resistant, easy-to-clean, and impact-resistant features. The advertisement series, which explains the Aqua Special collection's 72-hour water resistance, also featured the Kids series, the first flooring aimed at children.
The campaign was produced by Octopus and directed by Walky Talky.