A Timeless Encounter at the Historic Erenköy Mansion

Blending the natural essence of wood with design, Yıldız Entegre presented its new collection in a distinctive atmosphere inspired by the concept “Stories Etched in Time.” During the event series, which took place over ten days, groups of domestic and international guests—including architects and designers—had the opportunity to experience the story of the Glam & Calm Collection in meticulously designed experience zones.

More than just a selection of colors and patterns, the Glam & Calm Collection is positioned as a design journey that carries the traces of time, light, and nature onto surfaces. Combining new and existing shades and textures from the Melamine Faced MDF / PB, Front Panel, and Lacquered Panel categories, Calm introduces soothing surfaces inspired by natural textures, while Glam adds a refined touch of sophistication and brilliance to interiors. The essence of the Glam Collection is reflected in the phrase “It presents light with grace, redefining spaces with distinguished elegance,” while the Calm Collection expresses its spirit through the words “Every line whispers balance, every detail brings timeless serenity to the space.”

Yıldız Entegre curated a holistic experience for the new colors and patterns of the collection, blending visual, auditory, and sensory elements. This narrative, transforming the introduction of surfaces into an inner journey, invited guests into a story that gently brightens with sunrise and glows with the reflections of sunset. The Glam & Calm Collection experience palette, centered on colors and textures, was designed with poetic texts, AI-generated illustrations, and complementary real-world photography. Enhanced by exclusive playlists guiding users between allure and tranquility, the palette inspires architects and designers while presenting products that touch every moment of life with sophisticated elegance.

Following the event, Yıldız Entegre Deputy General Manager Melike Çubukçu stated:

“We see the Glam & Calm Collection not merely as a product launch, but as a shared journey of vision with all our stakeholders. Inspired by stories that leave their mark in time, our collection brings both serenity and refined brilliance into living spaces. It was incredibly meaningful for us to meet different audiences and witness them experience this journey firsthand.”

Alongside the Glam & Calm Collection, Yıldız Entegre also introduced its other innovations. The VarioDor Mono Lacquered Door Collection, presented in 8 models and 4 color options, stood out with its elegant and modern aesthetic that merges prestige and comfort, under the motto “Prestije Kapı Açar” (“Opens the Door to Prestige”). The DuoColor Front Panels attracted attention with their design approach that offers a harmonious and unified look through coordinated color and pattern combinations on both sides.

While exploring the visual and tactile richness of these collections, participants had the chance to experience Yıldız Entegre’s design vision and its trend-defining approach up close. Thus, the Glam & Calm Collection left a lasting impression not only as a product launch, but also as an inspiring story that leaves a timeless mark.