in the press Date
06 July
As one of the leading manufacturers in the forest products industry, Yıldız Entegre made history in the Emlak/Construction/Building Materials category at Effie Awards Turkey, receiving a silver award for the first time in the sector. Effie is the world's most prestigious marketing and advertising competition, organized jointly by the Advertising Agencies Associations and Advertisers Associations in 55 countries around the world, in collaboration with EACA (European Association of Communication Agencies).
Yıldız Entegre’s award-winning success came from the “Kapının İyisi VarioDor” advertising campaign, which featured the famous theater actors Aylin Kontente and Alper Kul. The campaign highlighted the aesthetic models of VarioDor monoblock doors, along with their distinctive features such as heat and sound insulation, all presented through the fun and entertaining dialogues of the charming couple. The advertising campaign, created by Rafineri Advertising Agency, received high praise from the audience as well.
Speaking at the award ceremony held at Divan Kuruçeşme, Bengü Metin, Yıldız Entegre's Marketing Director, said, "Awards are always a recognition of success. We are delighted that our advertising campaign for our innovative and unique product, VarioDor, has been crowned with the Effie award. This motivates us even more to achieve even greater accomplishments in the future. I congratulate and thank everyone who contributed to our advertising campaign."