Category
in the press Date
26 October
in the press Date
26 October
Yıldız Entegre, one of the largest forest products companies in both Turkey and globally, participated in the 2023 SICAM International Components, Accessories, and Semi-Finished Products Fair, held in Pordenone, Italy, from October 17-20. SICAM, known as the place where "technology meets design," brings together professionals from the global furniture industry. Yıldız Entegre's innovative and eye-catching stand at SICAM attracted a lot of attention from visitors, demonstrating its leadership in the sector.
Innovations Set to Define 2024
This year marks Yıldız Entegre's second participation at SICAM, where the company introduced a range of colors and surface options that will set the trend for 2024. Alongside the trend colors and decors for the upcoming year, Yıldız Entegre showcased products that offer functionality across various areas, reinforcing its position as an industry leader.
The company plans to expand its design offerings by enriching the color palette for designers, introducing new and unique shades that reflect diverse design trends. Among the new products presented were the Melamine Faced MDF new color collection, Melamine Faced Digital Print, the Front Panel new color collection, and a new range of Melamine Faced Compact Density Fiberboards. These products, alongside a variety of flat and patterned decors, were met with great enthusiasm by industry professionals.
Melike Alkan: “We Strengthen Our 133-Year Legacy with Investments”
Melike Alkan, Deputy General Manager of Marketing and R&D at Yıldız Entegre, commented, “We are taking our 133 years of experience in the sector forward with strong investments in innovation, design, and R&D. We are proud to be a brand that not only inspires architects and designers but also sets industry trends. While bringing the aesthetics of wood into living spaces, we ensure that respect for 'nature and people' is felt in every step we take.”
Alkan further emphasized that Yıldız Entegre not only differentiates itself with innovative and functional products but also stands out as a strong business partner. “We introduced our groundbreaking innovations that bring the beauty of wood to life at SICAM, meeting with key professionals from Europe and around the world. We are pleased with the immense interest we received. As a global leader in the forest products industry, we will continue on our journey as an innovative and preferred brand,” she added.
By introducing cutting-edge products that align with global trends, Yıldız Entegre reinforced its position as a driving force in the forest products sector, while continuing to grow its influence both domestically and internationally.