Yıldız Entegre, the pioneer of augmented reality in Türkiye, renewed its award-winning application

By bringing augmented reality to the forest products industry, "Shoot, Choose, Apply!" Yıldız Entegre, which broke new ground in Türkiye with its technology, launched the new version of its application. Yıldız Entegre, which offers users the opportunity to see the laminate floorings in the color and model they want on the floor of their rooms with "Shoot, Choose, Apply!", takes the user experience to the next level with the new features added to the application.

Yıldız Entegre, which has recently made a name for itself with the innovations it has brought to the forest products industry, continues to strengthen its presence in the digital field. In 2020, the company integrated augmented reality into the laminate flooring selection process in Türkiye with the "Shoot, Choose, Apply!" technology it introduced to the industry, taking the user experience to a different level with the innovations it added to its mobile application. In Yıldız Entegre's new version application, new scene options and zoom feature in the virtual showroom, virtual showroom QR code optimization and the ability to download and share the products used in the virtual showroom in pdf format are among the main innovations. The new version also includes features such as interactive tutorials for those downloading the app for the first time.

DIFFERENT LAMINATE FLOORINGS CAN BE VIEWED ON THE FLOOR

Yıldız Entegre application incorporates many features for users. Users have the opportunity to make an easier choice by instantly seeing which laminate flooring will look good in which room in a digital environment by using the "Shoot, Choose, Apply!" technology, a first in Türkiye. Within the scope of the application, which can be used in both home and office designs, users can take photos of the places where they are considering a laminate flooring change, and then upload these photos to the Yıldız Entegre mobile application or the "Shoot, Choose, Apply!" section on the Yıldız Entegre website. Through the photos uploaded to the system, users can see the laminate floorings in the VarioClic and TerraClick product group in model and color options on the floor of their rooms, and can make their model or color preferences according to their tastes and the harmony of the room.

In the "You Design" section of the application, users can make their own designs from scratch and apply their favorite Yıldız Entegre panel, laminate flooring and door models. In addition, they can prepare their own designs with panel, laminate flooring and door models of their own choice in ready-made room designs in virtual showrooms. Another important feature is that these designs can be used on different devices via QR code.

WE WERE THE FIRST COMPANY TO APPLY ARUGMENTED REALITY

Selçuk Ormancı, Yıldız Entegre Sales, Marketing and Export Director, underlined that they broke new ground in the industry with the "Shoot, Choose, Apply!" technology and said, "As a company that is aware that the way to make a difference in the industry is through digital transformation, we continue to increase our presence in the digital field day by day. While improving our production processes, we are also taking steps to strengthen the customer experience in marketing. "Shoot, Choose, Apply!", which is the pioneering application of augmented reality in our industry is one of our important projects in this field. Following the positive feedback we received from both industry professionals and users, we have reworked the our Yıldız Entegre application in a way that will further enhance the user experience with "Attract, Select, Apply!" With the Yıldız Entegre application, we aim to improve the preference processes of all users and, thanks to the digital environment, consumers can see the product of their dreams in practice in their homes even before they make a purchase."

WHAT ARE THE NEW FEATURES COMING TO THE APP?

5 new scene options: 5 new designs added to 10 virtual scenes. Users will now have the opportunity to combine their favorite decors in a wider area.

Virtual Showroom Zoom Feature: Users who try the products through virtual scenes will have the opportunity to examine the products closely with the zoom option and see the product decors closely.

Virtual Showroom QR Code Optimization: Users who experience the virtual showroom on the computer will have the opportunity to continue their designed scene from where they left off via the mobile application on their phone thanks to the QR Code to be created.

The products used in the virtual showroom can be downloaded and shared in pdf format: Users who choose one of the virtual rooms will be able to download the pdf file that records the products used after designing their room as they wish. In this way, if they prefer to use the relevant product in their own locations, they will have easy access to product information via pdf. With this feature, they will be able to easily share the product they imagine and design with their constructor or dealer and ensure product supply.

Interactive training for those who download the Yıldız Entegre application for the first time: Those who download the application for the first time will be informed with an interactive training scenario explaining which features are available in the application.