Yıldız Entegre Wins 'Bronze' Award at Brandverse Awards

As one of the leading companies in the forestry products sector in Turkey and the world, Yıldız Entegre continues to receive accolades for its 'Your Place is VarioClic' campaign launched last year for the VarioClic brand.

The campaign, consisting of a main film and three short films, was recently recognized at the Brandverse Awards, which evaluates works conducted between April 1, 2023, and April 1, 2024, by a jury composed of prominent figures in the fields of advertising, marketing, and marketing communication.

The 'Your Place is VarioClic' advertising campaign, a remarkable part of Yıldız Entegre's impactful marketing efforts, received praise for humorously addressing consumers' expectations from flooring in a surprising way. Yıldız Entegre’s Marketing Director Bengü Metin stated, “We differentiate ourselves in the industry not only with our innovative products but also with our impactful communication approach. Our 'Your Place is VarioClic' advertising campaign, launched last year, increased our brand awareness while also gaining significant appreciation from our stakeholders and consumers. The series of awards we have received confirms this interest and our success. We will continue to support our century-long strength in production and our growth based on innovative product development with award-winning marketing efforts.”